AccrobatAnt Healthcare Marketing would like to introduce our second guest blog post. ‘How to Personally Connect With Your Patients Through Mobile Marketing’ was written by Sophorn Chhay from Trumpia.com. Sophorn is the Imbound Marketing Specialist at Trumpia.com. AcrobatAnt does not endorse any third party companies, but seeks to provide useful information to our readers.
Since the dawn of the Internet, everything has gotten a little less personal and since the birth of texting, the art of service, mainly customer service, has gotten less personal as well. And all this technology has led to a change in the doctor-patient relationship. So how should you go about using the modern technology your patient’s expect while communicating with them in a way that doesn’t come across as cold and impersonal? Well, it’s really not all that hard, once you understand the many ways in which it can be done. And today, I am going to give you a variety of ideas you can use to connect with patients on a more personal level. Or at least as personal as possible when communicating digitally.
Out With the Old and In With the New
The first thing you have to do is to stop feeling like you have to deal with each of your patients personally. What I mean by this is that you don’t have to feel obligated to pick up the phone and individually call each of your patients every time you need to communicate with them.
Many healthcare providers carry the old mindset that this is what they have to do in order to deliver a personal experience to each of their patients, but that simply is not true. The fact of the matter is that your patients are busy too, and the majority of them would much rather receive a text or an email from you rather than have to take the time to answer the phone or return your phone call. Additionally, corresponding digitally makes it much easier for your patients to respond. It’s just quicker and much more convenient. And this will provide you with written records of each contact and what was said as well, without having to take the time to write everything down by hand.
It’s Time to Hone Your Digital Personality
In order to communicate with your patient’s digitally, but still keep it personal, you will have to work on honing your digital personality by learning ways that will keep your doctor-patient relationship personal. Here are some quick tips to get you started:
- Always use a personal identifier by using your patients name anytime you send them any type of digital message.
- Provide your patients with a way to personally communicate with you through a contact form or some other means of digital communication such as a text message, email, etc.
- Send your patients a birthday wish to their mobile numbers.
- Provide your patients with a digital monthly newsletter full of health tips, healthy recipes, exercise advice, supplement recommendations, etc. Or you could just send them a funny trending health-related viral video with a note saying, “I thought you might enjoy this.” It’s been said that laughter is the best medicine, right? But really, you could send anything to show them you care about them as a person.
Other Ways to Connect With Your Patients Using Mobile Marketing
There are so many different ways you can use mobile marketing to personalize your doctor-patient relationships. And by doing so, you will show them that you respect their time by communicating with them digitally.
Scheduling and Appointments – Allowing your patients to schedule their appointments online and sending them courtesy appointment reminders is a great way to stay digitally connected to patients. You can also take it one step further by providing them with their test results via their online patient portal so they don’t have to wait, nor do they have to schedule an appointment and take time off work for a consultation. Of course, there are times when a consultation is appropriate; however, you have complete control over the process so you can implement what information you do and don’t allow to be delivered digitally.
Medication Reminders - Digital medication refill reminders are another great way to enhance the doctor-patient relationship. People are busy and will appreciate the reminder as one less thing they have to think about.
Online payments – You can provide an option for patients to make online payments via their mobile device. This will help reduce your collection efforts and make it easier for patients to pay you quickly and easily when it is convenient for them.
Social Engagement – Engaging with your patients through social media is another way to make them want to retain you as their permanent healthcare provider. Create a Facebook page and Pinterest account to get involved with your patients on a more personal level. This will help patients get to know you better while engaging in something fun and interesting, and do not always when it has to do with a medical issue. As you know, most people don’t like going to the doctor, no matter the reason, so it helps to engage with them for other reasons periodically.
The Bottom Line
Being a healthcare provider means addressing the whole person and doing it in a way that takes away the stigma of traditional doctor-patient relationships. Relating effectively can be personal without being in person. Most of your patients will appreciate how easy you have made it for them to communicate with you. Additionally, this is a great way to show them you really do care, without spending significant amounts of time doing so.
What do you think of what I’ve covered so far? Will you start using mobile marketing to build a more personal relationship with your patients? I would love to read your comments below.