Category Archives: Mobile Marketing

Top Three Instagram Marketing Options for Healthcare Marketers

Posted by admin

shutterstock_292931069AccrobatAnt Healthcare Marketing would like to introduce our first guest blog post. ‘Top Three Instagram Marketing Options for Healthcare Marketers’ was written by Nancy Grace from iDigic.net. Nancy is a social media writer at iDigic.net who also contributes for hundreds of other blogs. Her articles predominantly focus on Instagram marketing and are widely followed by readers from all over the world. AcrobatAnt does not endorse any third party companies, but seeks to provide useful information to our readers. 

Last year, Instagram caught the attention of healthcare marketers from around the world when it surpassed Twitter and became the second biggest social network on the Internet.

Are you promoting your healthcare or hospital services on Instagram? If not, then the following tips are just for you. Even if you already have an Instagram account for your healthcare organization, chances are that you haven’t started using the following techniques to advertise your services.

Advertising options for healthcare marketers 

For over a year, Instagram was allowing only a selective list of native brands to post sponsored ads on the network. But late last year, it opened its door to businesses of all size and scope to post premium ads. Below is a list of ad options you could try for your brand promotion.

1. Carousel ads - One of the best ways to improve your ad performance is to use the carousel format. These are ads that consist of 3-5 images with captions, URLs and clickable CTAs. Users can easily swipe through the images one by one, which is much easier than scrolling down the page.

How to apply this technique in your healthcare marketing campaign: Create a series of photos of your services and put them in a carousel format showing your followers the various steps involved in the making (from step 1 to step 5). This technique would apply well for short ads but if you want to post something a bit longer, then video ads would be a great option.

2. Direct response ads - Direct response ad format works best when you are looking to get an immediate response from your followers. Most businesses use it to drive more traffic to their website. You could include CTAs like “Learn More” to encourage visitors to explore your services and “Sign Up” to increase your newsletter subscriber base.

How to apply this technique in your healthcare marketing campaign: Post images of fun-filled cooking activities in your cookery classes and include a CTA button in the post. If you are endorsing a fundraising campaign, let your visitors know how they can contribute.

Always remember, capturing the attention of your audience is what matters the most; getting them to follow you or interact is next.

3. Targeted ads - Most businesses prefer targeted ads because they put you right in front of your potential buyers. By using this ad format, you can customize your advertising content for people’s interest, gender and location.

How to apply this technique in your healthcare marketing campaign: If you are offering a product or service for women users in your area, put your ads in front of relevant people. To boost the success of your ad, come up with custom ideas for your end users like creating images with women in the picture.

By the way, before implementing these techniques for your business promotions, see to that you already have a loyal following. If you don’t people aren’t going to pay much attention. Accounts with more followers, even on Facebook and Twitter, are the ones that steal the limelight. If you wish to jazz up your profile with 10,000 real followers in just 48 hours, get in touch with iDigic.

A quick tip to boost your website traffic: The high-quality images that you have created specifically for Instagram marketing can also be shared on other popular content sharing platforms like Facebook, Twitter, Flickr and Tumblr. Even better, you can just copy the URL of your shared image on Instagram and use it on any online marketing platform for better visibility.

 

Three Consumer Tech Trends Affecting Healthcare Marketing

Posted by Kelly Fiddner

one-device2-587x642

The shift in marketing that is, and has been, evolving into a consumer-driven model is one that healthcare marketers need to take seriously. 

What do consumer electronics and healthcare marketing have in common? Consumers. So when I was reading Accenture’s consumer tech trends for 2013, I immediately recognized three consumer trends that are most definitely affecting marketing to our healthcare consumers.

1. Consumers are dumping single function devices for multipurpose ones.

Nothing is just a phone, television or camera anymore.

The customer experiences that multi-functional devices deliver and functions they perform are constantly evolving and not being matched by single-functional devices. The bottom line is that simplicity, accessibility and the endless variety of uses make the most sense for most consumers. Additionally, consumers, are opting more and more to simplify the amount of stuff it takes us to enhance our lives. Why have another thing piled on your nightstand when there is an alarm clock on your phone? Why have a GPS watch when your phone will track your route, mileage, heart rate and time while playing your run and sweat playlist?

We’re just seeing the tip of the iceberg when it comes to apps and medical devices that hook into our smartphones, from capturing ultrasound images and charting heart activity to measuring blood pressure and monitoring blood-sugar.

2. Consumers trust the mobile ecosystem. 

In fact, consumers are very trusting of their mobile devices and apps. More than other types of technology, mobile devices are typically personal to an individual, almost always on and with the user. A Harris Interactive online survey I read found that close to 75 percent of people keep their phone within five feet of themselves most of the time. I’ll vouch for this because I know I’m guilty – whether I’m cooking, sleeping or running.

3. Consumers are adopting cloud-based services and apps at an increasing rate.

Apps and cloud-based services are accessible from any platform and therefore are logical for consumers whose technologic maturity continues to grow. Services such as Evernote, Box.met, Dropbox, Google Docs and Spotify cater to consumers who demand anywhere, anyplace, anytime accessibility. According to the Accenture report, the usage of online services increased substantially in one year for online mailbox services, games, photo storage, movie streaming, data backup, music streaming, calendar and document creation.

Download Accenture’s full Consumer Electronics report here.

AcrobatAnt Healthcare Marketing & Advertising
AcrobatAntHealthcareMarketing.com
1336 East 15th Street
Tulsa, OK
74120
918-938-7912