Category Archives: Event Marketing

A Nurse’s Guide to Twitter

Posted by admin

I recently came across an in-depth article by Paul McNamara discussing why nurses should be on Twitter and many great tips for nurses to get the most out of Twitter. It was one of the most practical articles that I’ve read and felt it was worth sharing.

“To borrow a quote from Jane Caro (you’ll find her on Twitter too), social media allows nurses and midwNurse's Guide to  Twitter headerives unmediated access to public conversations for the first time in history. Empowering stuff.” This quote from the article sums it up nicely.

But, in case you prefer bullets with what’s included in the article:

  • Twitter at events; the best way to catch everything at a conference
  • Twitter discussions; scheduled chats about a specific topic
  • Twitter tips; LOTS of tips about using twitter and setting up your twitter profile
  • Twitterisms; how to speak the language of Twitter
  • Suggestions for nurses to follow

If you are a nurse and want to share information and interact with other individuals that have the same interests, then take a few minutes to learn why Twitter may be an ideal conversation platform for you.

Read the article here: http://www.ausmed.com.au/twitter-for-nurses/

Thank you to Paul McNamara for this great content.

Quoted and shared with permission.

How to Use Snapchat Geofilters

Posted by admin

AcrobatAnt Office SnapchatSnapchat reaches 150 million daily active users worldwide—and this number only continues to grow—it’s about time everyone understands how to use geofilters. Geofilters are fun overlays that users can add to their snaps when sending to friends and adding to their stories in the Snapchat app.

There are two types of geofilters: community geofilters and on-demand geofilters. Community geofilters are free to submit and they share a location, such as a city, university or local landmark. On-demand geofilters are purchased by businesses and individuals to be used for events, businesses or specific locations. On-demand geofilters can be used in a wide variety of situations, including weddings, festivals and retail locations.

Before using a geofilter, you will need to make sure the feature is turned on in Snapchat.

  1. Open Snapchat and go to settings by tapping the ghost at the top of the screen and then the gear icon in the upper right corner of the next screen.
  2. Once in settings, you will need to navigate to “Manage Preferences” and switch the “Filters” toggle on.
  3. You will then need to ensure that you have given Snapchat permission to access your location. This is also located in “Manage Preferences” under “Permissions.” Hit “Edit Permissions” at the bottom of the screen and give Snapchat permission to access your location.

Once this is setup, accessing geofilters is fun and easy. After you take a snap, simply swipe left or right on the screen to add a filter. You will see a mixture of color filters, the current time, local weather, speed overlays and various geofilters that you can add to your picture or video. You can even add multiple filters by adding the initial filter of your choice and then pressing and holding down on the screen and swiping to the second filter of your choice.

Next time you’re out and about look to see what fun filters are available in the area to send to your friends, now that you know how to use geofilters. Happy snapping!

Tips on Marketing Holidays and National Health Observances

Posted by Angela Harless

healthcare marketing national observances

Leveraging national health observances is an easy way to make your organization top of mind with your audience.

Every month, it’s something. Heart Month in February. Breast cancer in October. And plenty of other diseases and disorders get their moment on the calendar throughout the year. The key to leveraging them is to plan ahead.

Decide on a new promotion or event—not the same one you do every year. Then develop a robust media plan that includes print, digital outdoor, direct mail and social/online touch points.

Offer screenings. Any time a specific health issue generates buzz in your community, tie into that theme to leverage awareness. One way to do that is to offer the related screenings—either at a reduced rate or with a special perk. Consider these options:

  • Extended hours for screenings
  • Screenings at additional locations
  • Small giveaway for anyone getting a screening
  • Create an event around a screening, like Mammos & Manicures or Mammos & Movies in October, Bring-a-Friend mammograms in October, Heart-healthy cooking class and heart screenings in February, Men’s Fight Night (UFC or WWE on TV) and prostate cancer screenings in September

Provide information. Awareness months are prime times to position your physicians as experts. By giving members of your community the medical information they want, your physicians build relationships with potential patients. Some suggestions:

  • News sources are always looking for relevant content during awareness months. Distribute a press release about the latest medical news concerning the disease and include quotes from your physician(s) and staff.
  • Host lunchtime or evening seminar events where physicians provide specific health tips
  • Alert local news stations that your physicians can speak on camera about the importance of early detection and treatment
  • Partner with a local celebrity chef to develop a physician-directed recipe book to distribute around heart health or diabetes awareness.

Sponsor an event.  For most diseases or disorders with a national observance month, there is a race or community event to raise money for research. This can be an opportune way to get your hospital name in front of potential patients—and to add value to your brand.

If you are obligated or choose to participate in a particular community event, use that opportunity to differentiate your hospital from competitors. Instead of just writing a check or displaying a logo sign, go one step further. Consider these ideas:

  • Provide free health assessment or screening for the first X-number of registrants
  • Sponsor a media celebrity; provide services prior to the event (for example, a full heart screening or wellness check or mammogram)
  • Provide executive physicals for board members or top sponsorship producers
  • Recruit someone from your hospital to serve on the organization’s board

Remember, your competitors are sponsoring events, too. To gain traction from your sponsorship, you have to go above and beyond—making your sponsorship meaningful and memorable.

Host an event. How can you show community support while building brand loyalty and educating potential patients? Host your own community event. A number of hospitals have found success by creating events focused on breast cancer, colorectal cancer, men’s health and heart disease.

Educational seminars and free screenings are must-dos for these events, but consider ways to branch out. How can you attract press coverage and make your hospital brand memorable?

  • Invite your audience to walk through an inflatable mega heart or colon
  • Partner with another company to make your event the place to be
  • Create a theme for your event: wind and cheese, girls’ night out, men’s fight night, vendor booths
  • Think of a fun venue—away from the hospital—for your event
  • Draw a crowd with a celebrity entertainer; some will make an appearance for a discounted fee to assist with fundraising or awareness efforts

Need a cost effective way to market Breast Cancer Awareness Month? Check out the Mammogram campaigns at 
HC MarketSmart.

Photo credit: Sylvar via flickr

AcrobatAnt Healthcare Marketing & Advertising
AcrobatAntHealthcareMarketing.com
1336 East 15th Street
Tulsa, OK
74120
918-938-7912

Five Healthcare Marketing Events That Will Get Attention

Posted by Kelly Fiddner

GoodVibes

One of the best ways to positively engage your healthcare audience and build your brand is through marketing events. 

Event marketing in healthcare organizations can be quite challenging with limitations on budgets, resources, etc. But done right it can be worth the extra effort. Here are five ideas that are sure to get you some well-deserved attention.

1. A just-for-fun event that brings your community together. Not all of our events need to relate directly to our service line offerings. In fact, some can just be for fun. Family fun days, community health fairs, and other events are a great way to bring your healthcare consumers to you for a day of relaxation and enjoyment with their families. After all, who doesn’t have positive feelings and good vibes when you are having fun with your family?

2. A networking event to introduce your healthcare brand. As marketers, we know the value of networking. Look for opportunities, such as with your local chamber, to create onsite after-hour events at your location. This will give your healthcare organization the ability to be introduced to new business members of your community and make you stand out from the competition.

3. An adventure event that promotes healthy living. What better way to target families than by hosting a community rock climbing activity, organizing a 5K or arranging a hiking or biking event in your local park. Any of these events, under the sponsorship of your healthcare organization, would give people in your community a chance to get to know you and your employees in an environment that has nothing to do with business.

4. A virtual event hosted online. If you host lecture and learning events, consider the fact that not all events need to be in-person activities. Social media and other interactive platforms give your healthcare organization the opportunity to reach out to your healthcare audience.

5. A tandem event with a charity or foundation. Raising money for charitable causes always brings people out and is a great way to create goodwill for your healthcare brand. People are happy to buy tickets or donate when they know it’s for a worthy cause. It can also help shape your healthcare audiences’ perceptions about your organization not being all about business.

Events such as these can be a sure bet that your community and healthcare audience will remember far longer than they would a brochure or ad campaign.

AcrobatAnt Healthcare Marketing & Advertising
AcrobatAntHealthcareMarketing.com
1336 East 15th Street
Tulsa, OK
74120
918-938-7912